Why Sell With Us?
Real estate is a big deal. For most Americans, a home is the most expensive purchase they’ll make in their lifetime. It’s a serious transaction with significant financial and emotional ramifications for the parties involved, and having proper representation is critical.
On average, today’s buyers and sellers use a real estate agent 88 percent of the time to serve them in their real estate needs. Did you know there are significant differences between being designated as a “Realtor” and not just a real estate agent? The Top 2 unique features that benefit and distinguish every Georgia Property Land & Homes Realtor are both the rigorous training received and the code of ethics duly upheld.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics. To earn a designation, a REALTOR® has taken coursework and demonstrated specific skills, performance and knowledge in a particular area of the real estate industry. To serve today’s consumers, REALTORS® need to be strong generalists and specialists. Designations are one way practitioners develop specialized skills that help the industry thrive. Designations also help practitioners demonstrate to their clients their commitment to professional development. The National Association of REALTORS® and its institutes, societies and councils offer the highest quality real estate education in the world.
Code of Ethics
The Code establishes time-honored and baseline principles that come from the collective experiences of REALTORS® since the Code of Ethics was first established in 1913. Those principles can be loosely defined as: Loyalty to clients
Realtor® representation during a real estate transaction is important for our sellers. Here are six of the chief reasons:
#1 Fiduciary (legal) duty to clients: When you work with a Realtor®, their fiduciary responsibility is to you. That means you have an expert who is looking out for your best financial interests, an expert who’s contractually bound to do everything in their power to protect you. That’s big — the value of that commitment cannot be overstated. “For more than 100 years, Realtors® have subscribed to the NAR’s strict Code of Ethics as a condition of membership,” says National Association of Realtors® President Gary Thomas. “Realtors® have the expertise and experience to help sellers protect their investment and help buyers build theirs.”
#2 Complex, ever-changing real estate regulations: Buying or selling a home is not like purchasing a plane ticket. Every home is different, and laws change every year and vary from state to state. Generally speaking, people purchase a new home every 7-10 years, and a lot can — and usually does — change between transactions. Realtors® are immersed in real estate, and they must stay current with all the updates in regulations, laws, contracts and practices. Once you retain your Realtor®, they put that knowledge to work for you.
#3 Help finding the right (replacement/additional) home: Beyond square footage and baths. Browsing online is a terrific way to start a home search — in fact, almost 90 percent of people start their home search online. But when it’s time to buy, knowing all the pros and cons of a property can help you make the right decision. Realtors® live and breathe real estate, and they can share information about a home that you wouldn’t otherwise know. For example, they can tell you about the perils of polybutylene piping (a plumbing material that’s prone to bursting), or the concerns with FRT plywood (a roofing material that can spontaneously combust in higher temperatures, like those in attics). Your Realtor® can go beyond the aesthetics and tell you important details about homes you’re considering.
#4 Pricing and selling a home: There are lots of sites where you can view price estimates for your home before you list it for sale, but you take a risk using them. In some markets, online estimates can be off by as much as 35 percent, and they often rely on tax records and data that can be as old as 6-12 months. Realtors® know the local market, have access to the freshest sale data, and can price your house in line with the market to maximize your earnings. In 2012, sellers using an agent got $40,100 more: The median sale price for the 88 percent of sellers who worked with an agent was $215,000, versus a median sale price of $174,900 for the 9 percent of sellers who didn’t use an agent.
#5 Contracts and negotiations: Finding the right home is the fun part. Then the real work begins.: Today’s contracts can be 50 pages long — not counting addendums and riders. Realtors® can help you navigate these complex documents and craft an attractive offer that makes sense for you. Plus, when it comes to negotiation, your Realtor® is your advocate and can bring an objective voice to a very subjective situation.
#6 Following a code of ethics: When you work with a Realtor®, you’re partnering with a professional who operates according to a strict code of ethics. In place for over 100 years, the Realtor® Code of Ethics ensures that consumers who work with a Realtor® are treated professionally and ethically in all transaction-related matters. They know how to cooperate productively with competitors through truthfulness in statements and advertising and non-interference in exclusive relationships that other REALTORS® have with their clients.
Not every real estate agent or broker is a Realtor. That term and the familiar block “R” logo are trademarked by the National Association of Realtors can legally be used only by those that are Realtor members through their local association of Realtors.
While all Realtors are also state-issued licensees as agents or brokers, a major difference between a real estate licensee and a Realtor is that Realtors have taken an oath to subscribe to a stringent, enforceable Code of Ethics with Standards of Practice that promote the fair, ethical and honest treatment of all parties in a transaction. Real estate licensees (those that have a state-issued license but are not members of a Realtor association) are not bound to the ethical practices and principles set forth in the Realtor Code.
In addition, Realtor associations offer a wealth of training courses to their member Realtors, to help assure that Realtors serve their customers with the level of skill, knowledge and attention to detail required in today’s real estate transaction. The continual training provided to Realtors underscores the importance of having help and guidance from someone who fully understands the process – a Realtor.
In summary, and for your own peace of mind, please ensure that the individual seeking to represent you in a real estate transaction is not just a real estate licensee, but also a Realtor.
We have identified nearly 200 ways a Georgia Property Land & Homes Realtor will help you when buying or selling in the South Atlanta metro area, before during and after in your real estate transactions. Click the link below to read more and discover all of the things we do in our endeavor to serve you, our client: